MARKETING OPERATIONS NEWS Welcome to the updated version of the May edition of the Marketing Operation newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. The version that was sent previously had some incorrect content which has now been updated. Apologies for any confusion or inconvenience caused. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working! You are receiving this newsletter because you are a member of global marketing and communications distribution list or you have signed up through the Marketing Operations Toolbox. Previous editions of the newsletter can be found here on the Marketing Operations Toolbox. Marketing Operations Open Office Hours – Join Next Session Join us for our next Open Office Hours session where we will be Introducing the IQVIA.com Search Dashboard. Join your fellow marketers on Wednesday June 5^th as we cover the following: Showcase: SEO Part 3: Introducing the IQVIA.com Search Dashboard · Ask a question - Pre-submit your questions here or ask during the call. · Discuss how to best leverage our systems/process for effective marketing. Plan to attend the next Open Office Hours on June 5^th @ 9am EST. Register here to receive the monthly invite. New Asset Graphics Available for IQVIA.com Eight new graphics have been designed to promote various asset types on IQVIA.com including blogs, brochures, case studies, use cases, fact sheets, insight briefs, webinars, and white papers. You can utilize these new graphics within our 50-50 module to promote assets when there isn’t a suitable Brand World image or simply to distinguish them from other content. Please limit use to one per web page. The new graphics are now available in Brand World here for use on IQVIA.com. Survey Feedback and Hot Topics In the May Marketing Operations Open Office Hours, Phil presented on some Survey Feedback/Hot Topics. If you missed the call and are interested in the following topics, please review the presentation: Email Templates Marketer Dashboard Forms and Landing Pages Plus, other hot topics… The presentation for the Survey Feedback/Hot Topics can be found here and a recording of the session can be accessed here. Plus, don’t forget that all previous Open Office Hour presentations can be found here. Website Release: Enhancements for Improved Functionality and Customer Experience We're always working to improve the capabilities of our website and address any bugs that arise. As part of our commitment to continuous improvement, we'd like to highlight several key enhancements going live shortly that will be of interest to marketers. Enhancements for Marketers: Gradient Colors: standard gradient colors now available as the background option on top level Hero modules Ceros: the new 50-50 module has been supercharged to allow the use of Ceros. Functional Improvements: include the ability to serve B-roll hero videos locally, systematically mandate feature images, and Biotech site updates. Improved Customer Experience: Bugs - We have successfully resolved two minor issues that were recently identified. We value your ideas and feedback. Please share them with us here, and as always, you can review the Web Page Module Template to explore all available modules. Enable Sales Colleagues with Eloqua Engage and Profiler Empower your sales team to know your buyers, engage prospects with targeted insights, and provide at-a-glance summaries of each contact's activities over the last few months with Eloqua Engage and Profiler. With Engage, your sales team can send on-brand emails that provide valuable insights and are personalized to each prospect. Meanwhile, Profiler offers a comprehensive view of your prospect's digital footprint, allowing your team to easily identify key areas of interest and tailor their approach accordingly. Fast Eloqua Engage Fact: Did you know that a contact or lead can enter a marketing program based on their engagement with a sales email? This powerful feature ensures that your sales and marketing efforts are working together seamlessly. To begin using Eloqua Engage and Profiler, Start by visiting our training toolbox for guides and trainings that will help your team make the most of these powerful tools. 2024 Latest Paid LinkedIn Benchmarks Evaluating the effectiveness of our paid strategies is essential for gaining insights into their quality and impact. Benchmarking provides a practical way for you to evaluate and pinpoint areas that need enhancement in your campaigns. Improve the performance of your ads with the most recent benchmarks for paid campaigns, tailored specifically from LinkedIn. Should you have any inquiries, please do not hesitate to contact Hemant Galagali or Sandeep Kamboj. Career Connections - The LEAN way to own your IQVIA career Career Connections is your go-to platform for showcasing your LEAN skills and experiences, as well as discovering the talents of colleagues that you have yet to meet. Think of it as a dynamic marketplace of abilities, where you can flaunt what you’ve got and find what you need with absolute ease. You can find out more here Useful Links Below you will find several links for Marketing Automation tools, resources, and reports Marketing Operations Toolbox Marketing Operations FAQs Request a Report Benchmark Report Coverage Report NNC Report Contact Us Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is June 5^th. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox. Confidential – For Internal Use Only